Theme : From the designers of 1960: The Making of the President, Campaign Manager 2008 focuses on the campaign for the most recent presidency - Obama vs. McCain. Between 20 battleground states, players try to sway the issues toward their strengths - Economy and Defense - while also catering to the key demographics in the state.

Campaign Manager 2008 challenges players to develop a winning political strategy within the tumultuous context of the 2008 presidential campaign. Employing a new take on card driven game systems, each player will create a unique deck that represents their advice to their candidate. The players will struggle to influence voters in the critical swing states from this election, while targeting key constituencies that just might put them over the top. Players will try to define the key issue in the states. Will McCain dominate the national security debate, or can Obama play on people's fears over the economy? As the campaign manager of a national presidential campaign, you will either identify the road to the White House, or the road to irrelevance.