News, reviews, business articles and site updates for a board games store in Canada

New Games: Nov 17, 2014

November 17th, 2014 Posted in new releases | No Comments »

Dungeons & Dragons Attack Wing Base and Peg Sets
Khans of Tarkir Gift Box
Legends of Wulin
Android: Netrunner LCG – All That Remains
Lord of the Rings LCG: Celebrimbor Secret Adventure Pack

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Video Review: Dead of Winter

November 17th, 2014 Posted in reviews | No Comments »

This week’s review is for one of the biggest hits of the year, the semi-cooperative zombie adventure Dead of Winter. We are expecting to get more copies of this game this month, so get your order in if you want to snag one, as preorders are piling up.

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New Releases: November 14, 2014

November 14th, 2014 Posted in new releases | No Comments »

New Releases:
The Amberden Affair
Among the Stars: Expanding the Alliance
Battlefield in a Box – Deep Space Battlemat
Car Wars Classic
Castles of Mad King Ludwig
Civility
Empire Engine
Fields of Arle
Foreclosed!
Guardians Chronicles
Heroes of Normandie: Extra Terrain Set #2
Heroes of Normandie: UK Commonwealth Army Box
King of New York
King of Tokyo: Power Up! (Reprint)
Knightmare Chess (3rd Edition)
Lagoon: Land of Druids
Mifuchi
Polis: Fight for the Hegemony
Robinson Crusoe: Voyage of The Beagle Expansion
Star Realms: Battlemech Playmat
Star Realms: War World Playmat
The Walled City: Londonderry & Borderlands

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Top 10 of 2014

November 12th, 2014 Posted in bestsellers, business | No Comments »

Well, here’s our annual Top 10 list of 2014. As always, it’s a list of great games that are releasing (or have released) that we think most gamers will love. It’s a pretty broad range this year, with a few games currently out of stock though we expect there to be restocks for most of them before XMas.

In addition, don’t expect there to be many business posts coming up to the holiday season, it’s already beginning to be pretty busy as it stands. My job right now is mostly support and ordering, so I’ll be helping deal with e-mails, adding new products to the site and just getting the backend caught up.

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New Games – November 12, 2014

November 12th, 2014 Posted in new releases | No Comments »

Small World Figurine: Amazons
Small World Figurine: Skeletons
Small World Figurine: Spiderines
Small World Figurine: Wizards
Magic the Gathering: Commander 2014 – Box of all Five Decks
Marvel Dice Masters: Uncanny X-Men – Magnetic Storage Box
Spot It! Junior: Animals
Spot It! Basic French

Spot It! Basic Spanish

Spot It! Party Edition
Rook

Scrabble: Folio Editon
7 Wonders: Babel – Releases on Nov 15, 2014
Memoir ’44: Tactics & Strategy Guide

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New Releases: Nov 7, 2014

November 7th, 2014 Posted in new releases | No Comments »

Heroes of Normandie: Canadian Infantry Platoon
Heroes of Normandie: 21st Panzer Division German Reinforcements
Bruges: The City on the Zwin
Terra Mystica: Fire & Ice
Timeline America: History
Timeline: Americana
Pairs: Fruit Deck – A New Classic Pub Game
Pairs: Pirate Deck
Pairs: Barmaid Deck
Pairs: The Kingkiller Chronicles: The Name of the Wind
Falling (2014 Edition)
Roll For It! – Deluxe Edition
Run, Fight or Die
Noble Treachery (box card game)
Corporate America
Evolution
Summoner Wars: 2nd Summon Deck – Jungle Elves
Viticulture
Arcadia Quest
Roll Through the Ages: The Iron Age
Star Wars: Empire vs. Rebellion
Star Wars Roleplaying: Scum and Villainy Deck
Star Wars Roleplaying: Imperials and Rebels Deck
Star Wars Roleplaying: Citizens of the Galaxy Deck
Alhambra: The Falconer
Enchanted Tower

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The Future of the Video Reviews

November 5th, 2014 Posted in business | 3 Comments »

As some of you who view our video reviews might have noticed, we have turned on advertising for the video reviews. The reason for this is because we have realised that the reviews just aren’t doing what they are meant to – generate more customers for us. It’s rather obvious when you view where our customers are coming from compared to where viewers are on the videos. Even though we have more viewers than ever, our actual visitors to the site from the Youtube visitors have dropped.

A Marketing Vehicle

Basically, the effectiveness of the Youtube videos have disappeared.  There are numerous reasons for this, but at the end of the day, it looks like the audience for our videos are just not interested in supporting the production of the videos via buying from the site.

It was always a danger with an internet vehicle like this which was not / could not be targeted to a specific geographic region.  It’s always been somewhat tenuous as a line item, with its effectiveness hard to judge.  Still, we were willing to let it coast for a time when we saw an upward trend in visitors / sales / etc.  What that means is that as a marketing vehicle, the videos are being written off for 2015.

 

Advertising as a Stop Gap

Since the videos can no longer be counted as a valid marketing expense, the next step is to make them (at least) revenue neutral.  To do that, we need to generate direct income from the video reviews.  As such,we have turned on advertising on the video reviews in stages, with the latest update turning it on completely.

We will see if this generates sufficient revenue to keep doing the video reviews.  The likelihood of that is quite slim due to the nature of the payouts for advertising.  Still, it is worth a shot since it is the least obtrusive way of generating revenue.

 

The Next Steps

What are the next steps if advertising doesn’t work? Well, the system that makes the most sense to us is Patreon.  Subscribers can pay directly for the creation of the video advertisements and only pay when we actually release a video.  It does require us to fund the videos first, but it does at least make it viable for us to continue the videos if enough people are willing to pay for it.  And considering we have over 18,000 subscribers, you would think that would be viable.

We’ll launch the Patreon subscriber drive in a month or so after we check the amount of revenue we’ve generated from advertising.

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New Releases: Nov 4, 2014

November 4th, 2014 Posted in general, new releases | No Comments »

New Releases:
Attack Wing: Dungeons and Dragons – Dwarven Ballista
Attack Wing: Dungeons and Dragons – Frost Giant
Attack Wing: Dungeons and Dragons – Green Dragon
Attack Wing: Dungeons and Dragons – Hobgoblin Troop
Attack Wing: Dungeons and Dragons – Starter Set
Attack Wing: Dungeons and Dragons – Sun Elf Guard Troop
Attack Wing: Dungeons and Dragons – Sun Elf Wizard
Attack Wing: Dungeons and Dragons – Wraiths
Dungeons & Dragons Next RPG: Tyranny of Dragons – The Rise of Tiamat
Marvel Dice Masters: The Uncanny X-Men Dice Bag
Marvel Dice Masters: The Uncanny X-Men Dice Building Game Starter Set
Marvel Dice Masters: The Uncanny X-Men Foil Pack
Marvel Legendary Deck Building Game: Guardians of The Galaxy

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Starlit Citadel Reviews Season 3 Special: Coup Playthrough with Paul Dean

November 3rd, 2014 Posted in reviews | No Comments »

Our video review this week is our Season 3 special: a playthrough of Coup: Reformation, with special guest Paul Dean of Shut Up & Sit Down. We had a lot of fun making this episode, and we hope you enjoy it.

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New Releases: October 30th, 2014

October 30th, 2014 Posted in general, new releases | No Comments »

Battle Foam: P.A.C.K. 216 – Black (Empty)
Heroes of Normandie: UK Heavy Weapon Platoon
Bang! The Walking Dead
Subdivision
Foretold: Rise of a God
Power Grid Deluxe
Deep Dish Counter Tray
The Lord of the Rings LCG: The Nin-in-Eilph Adventure Pack
Machi Koro Play Mat
Mars Needs Mechanics
Marvel Dice Masters: Uncanny X-Men Play Mat
Monster Fluxx
Munchkin: Loot Letter
Munchkin: Loot Letter (Boxed Edition)
Red 7
Rukus: The Goblin Army Game
Savage Worlds: Sundered Skies – Adventure Compendium 2
Savage Worlds: Deadlands – Hell on Earth Mutants (3)
Till Dawn
Warfighter: The Tactical Special Forces Card Game
Warfighter: Reloading!
Warfighter: Stealth
Warfighter: Support

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