News, reviews, business articles and site updates for a board games store in Canada

Stock Levels & Order Delivery Timing

March 19th, 2010 Posted in business | No Comments »

One of the hidden aspects (from customers) of running a game store is the logistics chain.  Specifically, the timing of deliveries from distributors to retailers.  Obviously, the closer your distributor is to you, the faster the deliveries are.  What most customers don’t see is how that affects our stock levels.

We recently went from having 2 day delivery for some games to 2 week delivery dates.  So, instead of being able to stock for a week and a half’s worth of sales, we started having to stock for 3 weeks worth of sales.  Rule of thumb here is stock about half again what you would normally sell within the delivery time frame.

So, as an example, if Heroscape sells 2 copies every week, we would normally stock 3 copies.  However, with a 2 week delivery schedule, we’d have to stock 3 weeks worth of games or 6 copies.  Now, if each game costs us $28 to purchase, we’ve now had to increase our inventory stock levels by $84.  Doesn’t like much does it?

However, multiple that over 100 games and suddenly you’re looking at real money -  $8,400 to be exact.  Obviously, not every game sells 2 copies a week, but the concept holds true.

It’s one of the reasons why it is sometimes more important to be able to get your games fast than it is to get them cheap.  I’d give up a few percentage points of discounts to reduce my stock levels significantly.  It’s also one of the reasons why distributors continue to be important.

Mission Red Planet : A Game Review

March 18th, 2010 Posted in reviews | No Comments »

Mission Red Planet has players attempt to gain control of one of 10 designated zones of the Red Planet by launching their astronauts into space via a series of steam powered spaceships. Mission Red Planet is designed by Bruno Faidutti, the creator of Citadels – a highly popular card game that uses a development and role choice mechanic. Playing through Mission Red Planet, you see some of the same role choices, but with the introduction of area control to the game and it is a very much under-rated light to medium strategy board game.

Appearance: Mission Red Planet’s artwork is very steampunk, with characters all drawn from that genre. The only real artwork in the game is in the character cards which are great to look at and the main game board which is mostly functional. I definitely like the artwork, but there’s not much of it – and the tokens and astronauts are your standard Euro fare. Overall, the game’s functional to good in this category. I will say the use of the external board for placing cards requires you to have a lot of table space though.

Rules / Ease of Learning: Mission Red Planet’s rules are actually very simple and quite clearly covered. The game lasts a total of 10 turns with 3 scoring rounds on turns 5, 8 and 10. Players attempt to have the most astronauts in one of the 10 locations on the board, with additional goal cards providing bonus points as well. To get their astronauts onto Mars, players have to fill up the spaceships awaiting launch. Each spaceship has a unique capacity for astronauts and a destination on Mars, so choosing the right spaceship to board is very important.

At the beginning of each turn players choose one of their nine (9) characters to play. Play order for the turn is in order of the characters in-play as each character is numbered 1 to 9. This part of the game seems very familiar to players of Citadels, though in Mission Red Planet, every player has their own identical set of character cards.

The characters all have special abilities, ranging from the Soldier who allows you to add two astronauts to a spaceship and kill another astronaut on Mars to the Travel Agent who sends three (3) astronauts onto a spaceship.

Additional minor rules also deal with scoring, discovery cards (which can alter how the board is played) and the special abilities of the characters. Overall, it took me 5 minutes to quickly explain the game to my group and then we were off.

Gameplay: The first time we played Mission Red Planet, we had to replay it a second time, so you can guess how much we liked it. It’s a fast playing game, but strategies slowly become clear after a game or two. We are all fans of the role choice selection mechanic, so we all enjoyed the choices we had while trying figure out which spaceships to populate and which areas to control.

Mission Red Planet’s use of spaceships that populate area’s is particularly interesting. The spaceships only launch when they are full (normally) so you have to plan ahead to get your astronauts to the right location on time, while making sure you don’t launch with too many of the other player’s astronauts. In addition, characters like the Pilot and the Saboteur make putting too many astronauts on one spaceship dangerous. On the other hand, because players can only regain cards once they play the Recruiter card, tracking what cards have been played is an effective tactic.

For what seems like a relatively light strategy game, Mission Red Planet has a lot of strategy to it while reducing the amount of luck its predecessor Citadels had.

Conclusion: Mission Red Planet is one of those solid games that just did not get as much buzz as it should have last year. It’s a good, solid game that I would not hesitate to pull out with gamers and non-gamers alike.

The Marketing Project Equation

March 15th, 2010 Posted in business | No Comments »

When I’m taking on a project and most commonly a Marketing project; I like to weight a few factors in my mind - the time, money and expertise I have on hand.  It’s almost as if I have an equation in my head… this one:

Result = Time x Money x Expertise

As an equation, to keep the same level of results, you can decrease any one aspects (e.g. time) by increasing the other two (money or expertise).  Another way of saying it is that you can have a project be better, cheaper or faster but not all three.

A real life example of the use of this equation is in the design of our banner advertisements.   Now, I have mild expertise with Photoshop; no money to throw into producing it and a highly flexible schedule.  So; to generate the banners, I could probably waste an hour fiddling in Photoshop and get a decent banner advertisement.  For a good looking advertisement, I figure it’d take me three hours.

I could on the other hand pay someone (money) for their expertise to create a banner advertisement, and it would take them an hour too; but it would be a good advertisement.  More importantly, my time is only 10 - 15 minutes in briefing them.  So I’ve decreased my time allocation for this by increasing both the expertise and money thrown at it.

The Marketing Project Equation is also the reason why you often see a number of great suggestions not taken up.  The amount of time / money required to do them is often not available.  In addition, when weighing multiple projects, I often have to prioritise them based on the significance of the final results.

Board Game Restock - March 13, 2010

March 13th, 2010 Posted in new releases | No Comments »

New Board Games

Ablaze
Caligula
Nuns on the Run

Restocked Board Games

Arkham Horror: Curse of the Dark Pharoah
Arkham Horror: Dunwich Horror
Bohnanza
Cheeky Monkey
Citadels Card Game
Cold War: CIA vs KGB
Cosmic Encounter
Cuba
Descent: Journey in the Dark
Descent: Road to Legend Expansion
Descent: Sea of Blood Expansion
Descent: Tomb of Ice Expansion
Descent: Well of Darkness
Formula D (’08)
Last Night on Earth
Last Night on Earth: Growing Hunger Expansion
UNO Card Game
Power Grid
Puerto Rico
StarCraft: The Boardgame
Through the Desert
Word on the Street
Yinsh

New & Restocked Accessories
Animeeples - Wooden Farm Animals
Euro Card Game Sleeves - Black Backed
King’s Deluxe Token Expansion
Mini Chimera Game Sleeves
Sand Timer - 1 Minute
Sand Timer - 3 Minute
USA Chimera Game Sleeves
Yucatan Adventure Board

Citadel Citizenship Reward Program

March 12th, 2010 Posted in business, site updates | No Comments »

Well, after months and at least 3 unsuccessful attempts, we’ve finally got the Customer Rewards Program up and running on the site.  Each attempt to fix it has taken at least 4 to 5 hours, maybe even 8 hours.  A significant chunk of time on my side, never mind the developers we worked with.

Our first attempt was using the software built into the site already, attempting to use a variety of system options.  Unfortunately, the only way to do it that way actually broke the site. In addition, it wasn’t automated and once we got to a few thousand people, it really was a problem.  In this particular case, it was just me.

Our second attempt was a minor rehash of the first, attempting to use a hack around on the code to get it working.  Again, it didn’t work, though we had the developers working with us on this at the time.

Our third attempt, again with our developers was with a module load-in.  Now, this was supposedly a stable module that would work well and give us a customer rewards program with points instead of a fixed amount discount that the above two attempts were based on.  It was also more flexible, with the ability to discount specific products, provide variable points for all orders and even go backwards to older orders.  It was a great system - and incredibly broken once the developers started looking into it.  That took an business day, hacking around the system in an attempt to get things working before we threw our hands up.

The latest (and final) fix only took us 6 hours.  Quite an expensive module was purchased, which was supposedly all fixed up.  Guess what? It wasn’t - and we had to hack around the system again, loading up the actual points system and then fixing errors as they cropped up.  Including, worst of all, in our checkout.

Still, our customer rewards program is finally up and running.  We unfortunately do not have the ability to go backwards to give customers reward points for previous orders, but the system we did purchase actually has a bit more flexibility going forwards.  Among other things, we can:

  • give reward points for tagging and reviewing products
  • give variable rewards points for specific board games
  • award points for specific instances in the shopping cart (e.g. 2 of the same kind, or 3 games of a type)

And even better, points can be spent in a variety of ways including:

  • on specific products at a variable rate at a variable price (so points could be spent at a higher discount rate)
  • in the shopping cart to discount the entire order
  • for shipping - potentially allowing us to offer a second free shipping option

And those are just the one’s I’ve figured out.  The system is quite complex, and I’m sure I’m missing ways of giving points and spending them.  I’m quite excited, and I hope you are too at the ways we can improve our service.

Beyond Settlers of Catan - A Game Guide

March 8th, 2010 Posted in articles | 1 Comment »

So, we just finished writing an article entitled - Beyond Settlers of Catan. It’s a quick guide to board games after Settlers, for fans of that ever popular modern classic.

Personally, I could keep adding games to that list, but I wanted to focus on relatively easy to learn board games that were suitable for those who had an introduction to Settlers. So games like Agricola and Puerto Rico didn’t make the list because in my view, they are just a touch too much of a gamer’s game. What do you think of the article and list?

Bestsellling Board Games for February 2010

March 7th, 2010 Posted in bestsellers | No Comments »

Following are Starlit Citadel’s bestsellers from the month of February 2010.

Dominion

1. Dominion

2. Agricola

3. Citadels Card Game

4. Bausack

5. Small World

6. Bohnanza

7. Pandemic

8. Power Grid

9. Twilight Struggle

10. Race for the Galaxy Expansions

Board Game Restock : March 4, 2010

March 4th, 2010 Posted in general | No Comments »

New Board Games

Battleground Fantasy Warfare: Elves of Ravenwood Reinforcement Deck

Battleground Fantasy Warfare: Elves of Ravenwood Starter
Call of Cthulhu LCG : Journey to Unknown Kadath
Cheeky Monkey
A Game of Thrones LCG Ancient Enemies Chapter Pack
A Game of Thrones LCG Battle/Blackwater Chapter Pack
A Game of Thrones LCG Battle of Ruby Ford Chapter Pack
A Game of Thrones LCG Calling the Banners Chapter Pack
A Game of Thrones LCG A Change of Seasons Chapter Pack
A Game of Thrones LCG City of Secrets Chapter Pack
A Game of Thrones LCG King of the Sea Expansion
A Game of Thrones LCG Raven’s Song Chapter Pack
A Game of Thrones LCG Refugees of War Chapter Pack
A Game of Thrones LCG Scattered Armies Chapter Pack
A Game of Thrones LCG Secrets & Spies Chapter Pack
A Game of Thrones LCG A Song of Summer Chapter Pack
A Game of Thrones LCG A Time of Trials Chapter Pack
A Game of Thrones LCG War of the Five Kings Chapter Pack
A Game of Thrones LCG Winds of Winter Chapter Pack
A Game of Thrones LCG Wolves of the North Chapter Pack
Humans!!! 2 - Sea Food
Mecanisburg
Ninja versus Ninja
Phantom Leader
Pursuit of Glory
TOMB: Cryptmaster Extra Dice
Warhammer : Invasion LCG Deathmaster’s Dance Battle Pack
Yucatan Token Set

Restocked Board Games
Agricola
Battleground Fantasy Warfare: Men of Hawkshold Reinforcements
Battleground Fantasy Warfare: Men of Hawkshold Starter
Battleground Fantasy Warfare: Monsters & Mercenaries Reinforcements
Battleground Fantasy Warfare: Monsters & Mercenaries Starter
Battleground Fantasy Warfare: Orc Army Reinforcements
Battleground Fantasy Warfare: Orc Army Starter
Battleground Fantasy Warfare: Undead Army Reinforcements
Battleground Fantasy Warfare: Undead Army Starter
BattleLore: Creatures
BattleLore: Scottish Wars
Bausack
Bohnanza
Cash ‘n Guns
Citadels Card Game
Cuba
Cutthroat Caverns
Empire Builder (New Ed)
Game of Thrones Boardgame
Iliad
Illuminati Y2K
La Citta
Last Night on Earth
Name of the Rose
Once Upon A time Card Game
Owner’s Choice
Downfall of Pompeii
Ricochet Robots
Settlers of Catan Pre-07 Adapter Kit
Shear Panic!
Talisman: The Dungeon Expansion
Through the Desert
TOMB: Cryptmaster
Totally Renamed Spy Game
Warrior Knights
Warhammer LCG: Invasion Path of the Zealot
Warhammer : LCG Tooth and Claw Battle Pack
Yinsh
Zooloretto

Merchant processing and site load speed

March 2nd, 2010 Posted in business | 2 Comments »

In the last month or so, our entire site has slowed down significantly by about 50%.  So a page like Ticket to Ride Europe that took 2 seconds to load is now taking 3, if not 4 seconds.   The main reason for that is because we’ve had to turn off a compilation module on the backend to allow the new merchant gateway that we are using to work.

The compilation module pulled all our javascript elements together, shortening the download time and subsequent load speed of the website.  Unfortunately, we’ve had to turn it off since we switched our payment gateway processors.

We recently switched to allow us to lower the cost of our payment gateway by 0.2% per transaction.  Doesn’t sound like a lot - but over the course of a year, it adds up.   In addition, this new processor is someone I’ll be able to lean on even more next year once we have (hopefully) grown again.

However,  we need to use a new module that unfortunately doesn’t work well with the compiler.  I’m not sure if we should grit our teeth and wait till a new version of the software comes out (probably in a month or two) or see if we can edit the gateway to work right now.  Of course, once the new version comes out, we might need to edit the software again anyway.

The true balancing question is - how many sales are we losing right now because of the slower site?  And that, unfortunately, I don’t have an easy answer to.

March 2010 Newsletter

March 1st, 2010 Posted in Newsletters | No Comments »


Contest Winner Announcement

This month’s winner is Austen with his review of Cuba . A highly under-rated game, in Austen’s words
“Cuba takes mechanisms that are found in other games and pulls them all together into one game. The game is well constructed and has great parts, my personal favs being the Rum Jugs. Probably the game that Cuba most reminds me of is Puerto Rico….given the choice though I would play Cuba over Puerto Rico any day.”

Ongoing Contests
The monthly review contest is continuing this month and the winner of each monthly review contest will receive a $20 gift certificate. In addition, the winner is enterred into end of the year draw for the Grand Prize of $250 of board games! So start writing your reviews now, since every review is an individual entry into the monthly contest.

Site Updates
Lot’s of updates to the site last month including a new design for the homepage. I’m working on adding a few more pictures to the front page soon too to add a touch more colour.

We’ve also added a few new promotional packages to the site including a Small Publisher Games Bundle. For $99.95 you’ll be able to purchase three small / independent publisher games from a list of over 20 games!.

Upcoming Games
Tons of great games have arrived, so only a few new games expected within the next few months includin Pressure Matrix, Habitat, Cyclades and Dominion : Alchemy Expansion .

We expect the next few months to be pretty quiet in terms of big name games, though a ton of reprints should be arriving this month.