News, reviews, business articles and site updates for a board games store in Canada

Con Report : GottaCon 2010

February 8th, 2010 Posted in bestsellers | No Comments »

Finally back from GottaCon 2010 and having unpacked all our product, deposited the change and edited the products on the site, we’re exhausted and amused.   This was our first year at GottaCon and it looks like we’ll be adding GottaCon to our Con circuit.  In fact, considering how well it went, I’m debating if we should be looking at the conventions in Calgary for next year as well.

GottaCon definitely grew in size, with what seemed to be at times twice the number of people there this year.  The board gaming section maxed out it’s 10 tables on Saturday quite often, and in fact, sometimes we over-flowed to other places.  If anything, they were victims of their own success with there being insufficient space and planning for open gaming for us board gamers.

There were a ton of demo’s being run and 4 different tournaments, with Settlers of Catan drawing the most and our own Race for the Galaxy tournament coming in 3rd.  We had 6 participants, which was a reasonable amount considering we requested a $5 entry fee.

Outside of us, there were a ton of other gaming going on.  As always, the CCGs were the more numerous with the miniature gamers a close second.  The RPG tables were constantly filled; with perhaps the Computer Gaming section being the barest of them all.

Still, all that said, there were a few hiccups.  We made a loss this year, not unexpected of course.  Frankly, most cons we are viewing as a marketing expense - we do sell games, but the cost of being at the Con (especially if its outside of Vancouver) is quite high.  A rough calculation that I did in my head came up to about $1,000 for GottaCon.

We also need to work out a better shelving option (our current shelves are just too big to transport well) and a better idea of what games to bring to conventions.  As always, we over-packed with dozens of games never making it out of the box.  Without shelving to put the games on, we couldn’t showcase them.  And thus the games were there only if someone specifically asked for it.

On the other hand, we had a good dozen games that were asked for that we didn’t either bring enough copies of, or didn’t bring at all.  So that’s a dozen sales lost.  Finding a solution for both of these  factors would make Cons better events for us.

New & restocked board games - February 4, 2010

February 4th, 2010 Posted in new releases | No Comments »

New Board Games
BattleLore! Dragons Expansion
Cartagena
Dream Factory
Khet: Eye of Horus Beamsplitter Expansion
Macao
Mini USA Game Size Sleeves
Mini-Pitchcar: Long Straights
Richard III: Wars of the Roses
Standard USA Game Size Sleeves

Restocked Board Games
Agricola
Alea Treasure Chest
Apples to Apples Party Crate Expansion One
Batt’l Kha’os
BattleLore: Call to Arms
Bausack
Call of Cthulhu : Twilight Horror
Carcassonne: Abbey & Mayor
Caylus
Claustrophobia
Call of Cthulhu : Ancient Horrors Asylum
Colossal Arena
Deluxe Illuminati
Descent : Journey into the Dark
Dice Boot
Die Macher
Fairy Tale
Halo Wars Risk
Hammer of the Scots (Third Edition)
Imperial 2030
Jaipur
Kill Doctor Lucky
King Arthur
Le Havre
Lock’n Load : Swift and Bold
Lord of the Rings: Battlefield

Mr. Jack
Mr Jack In New York
Nanuk
Pandemic
Pitchcar
Pitchcar - Ext. 4 (Stunt Race)
Pitchcar: Extension 1
Pocket Battles: Celts vs Roman
Red Dragon Inn
Small World
Steam : Rails to Riches
Summoner Wars: Guild Dwarves vs Cave Goblins
Summoner Wars: Phoenix Elves vs Tundra Orcs
Thurn & Taxis: All Roads Lead to Rome
Ticket to Ride Europa 1912 Expansion
Tichu
Warhammer: Invasion LCG Core Set
Warhammer : Chaos in the Old World
Warhammer : Invasion LCG Path of the Zealot
Warhammer LCG: The Skavenblight Threat

February Newsletter

February 2nd, 2010 Posted in new releases | No Comments »


Contest Winner Announcement

This month’s winner is Chris Morris with his review of The Art of War.

Ongoing Contests
The monthly review contest is continuing this month and the winner of each monthly review contest will receive a $20 gift certificate. In addition, the winner is enterred into end of the year draw for the Grand Prize of $250 of board games! So start writing your reviews now, since every review is an individual entry into the monthly contest.
Site Updates
We’ve added some new categories to the site to make it more convenient to browse and also added information on the category pages to indicate how quickly orders normally ship.

Lastly, we’ll be at GottaCon Feb 5- 7, 2010 so we will not be shipping on Friday and will be slow to answer queries over the weekend. If you’re at Gottacon, make sure to drop by and say hi!

Upcoming Games
Tons of great games have arrived, so only a few new games expected this month including Mecanisburgo, Days of Steam and Pressure Matrix .

We expect the next few months to be pretty quiet in terms of big name games, though a ton of reprints should be arriving later on in this quarter.

New & restocked board games - January 27, 2010

January 27th, 2010 Posted in new releases | No Comments »

New Board Games
Campaign Manager 2008
Container 2: Second Shipment
Homesteaders
Mattel: UNO MOD Card Game
Republic of Rome
Terra Prime

Restocked Board Games
Age of Empires III
Apples to Apples Party Game
Arkham Horror: Dunwich Horror
Battlestar Galactica Board Game
Battlestar Galactica Pegasus Expansion
Carson City
Citadels Card Game
Day & Night
Drakon 3rd Edition
Humans!
Power Grid
Ricochet Robots
Roma
Runebound The Frozen Wastes
Tales of the Arabian Nights
ThunderStone
Thurn & Taxis
World Without End
Zombies! 3 Mall Walkers 2nd Ed
Zombies!!! 2 (2nd Edition)
Zombies!!! 6 : Six Feet Under

The Optimum Price of a Board Game

January 26th, 2010 Posted in business | 1 Comment »

Over the last few years, we’ve sold a lot of board games.  And after ordering, packing, shipping, re-ordering and the like, we’ve noticed a trend in what games will sell and at what price.  This is obviously our own opinion, though it is mildly backed up by data.

To start with, the average price of our board games sold is $29.53.

In addition, it seems that the optimum price for a card game is in the range of $15 to $25.  Outside of that, and sales are generally pretty low.

As for board games, it seems to sit between $30 -$40.   Much over that, and sales drop-off considerably.  It’s fair to say that while FFG Big Box board games sell well, they generally do so in much lower quantities than most Euro games.  That could, of course, be a factor of the market too.  However, most Ameritrash games seem to be able to ‘handle’ a higher price point than most Eurogames, perhaps because of the expected higher production values of those games.

Of course, there are exceptions.  Small World and Ticket to Ride are DOW products that are consistently higher as is Agricola. Most of these exceptions  seem to come from games that have generated a high level of demand already.  Most board games that start out at significantly different price point generally don’t sell that well.

What does it mean for us?  When pre-ordering, one of the things we check out is the price point and theme.  A significantly different price point generally means we keep our pre-orders significantly lower than normal since we expect that sales will be low as well.  And of course, vice versa.

New & restocked board games - January 25, 2010

January 26th, 2010 Posted in new releases | No Comments »

New Board Games
Barrel of Monkeys
Battleship Travel Edition
Card Shuffler - 2 Deck
Heroscape - Raknar’s Vision
Heroscape - Castle / Tower Expansion
LCR Blister Pack

Restocked Board Games
Axis & Allies - D-Day
Carcassonne Big Box 2
Dungeon Twister Basic Set
Risk 2210
Sorry! Vintage Wooden Box
Yahtzee
Qwirkle

Work-Life Balance

January 25th, 2010 Posted in business | 1 Comment »

It’s now over three years since Alison and I discussed launching the store.  Since then, the concept of a balance between work and life has been somewhat lacking, which has occasionally lent to burn-out.  Not surprising, for either point, when you’re an entrepreneur.

In the first few years, I worked full-time and had to research and then set-up / manage the store.  That meant between 40 - 50 hours of work on-top of my job.  Mostly, that meant working during lunch hour and into 1 or 2am when I got home.  On good days, I’d be in bed by midnight.  On Saturdays, I generally spent the entire day working, with Sunday taking a half-day off for gaming.  Other than fencing, work and occasional gaming was the life.

Ever since I went full-time, this has  altered somewhat.  Now it’s just 60 hours a week, with some time for other things including the wife.  Which is good, but it’s still a lot of hours.  And some weeks, that easily pushes 80.  Mostly when I get bored.

Why so many hours?

Numerous reasons, partially because I really am a workaholic.  Also, the lack of a barrier between work and home makes it all too easy to start working when I’m bored.  And lastly, it’s been the constant need to grow the business recently.  so that I can actually pay myself a decent salary.

That’s now accomplished, for the most part.  The work hasn’t stopped however, since I’m not content to just let it be - improving and growing the business is a constant drive, and that means putting in more hours.  Eventually that’ll mean having to hire someone, but there’s so many other things I have to balance first that that will have to wait a few more months.

How Do Online Retailers Survive?

January 23rd, 2010 Posted in business | No Comments »

A while ago, I was asked a couples of questions on a different forum:

How can an online retailer manage to compete in such a tight market? …So how do you rise above the crowd? Or is the market large enough that it supports all these retailers comfortably?

I promised to answer them once I had some time and did so on that site. So I thought I’d rewrite the answers for the blog to deal with the questions.

Let’s begin with the last question first – is the market big enough to let us all survive comfortably?

That’s a very difficult question to answer, simply because no one has an idea about how big of an industry we actually are. And when mentioning industry, I’m discussing gaming as a whole – there’s just no reliable statistics out there. I’ve seen numbers fly around, but none of those numbers are at all reliable. So if we don’t even know the general idea of the industry, there’s no way I can discuss a smaller slice of the pie – the online game retail industry.

That by the way is also why I don’t get into discussions about market share and the impact of online / b&m stores. Without actual, reliable numbers for the industry, it’s all opinions.

It is simple enough to state that the industry is large enough to support at least 3 to 4 stores. That’s the number of both Canadian and American board game stores that seem to have survived at least 5 years. It’s what given me hope that we can, eventually, carve a niche for ourselves.

The other part of the question is just as difficult to quantify – comfortably. What is comfortably? How many are full-time online retailers and how many are part-time? Again, we come back to the lack of data issue here, but I suspect that a good percentage of online sellers aren’t working full time as an online retailer. That includes both individuals who have a full-time job elsewhere (yes, I’m looking at you eBayers) and b&m stores supplementing their store income via an online store.

The biggest problem (if you’ll call it that) with the Internet is how cheap it is to set-up and run a business. Since owning a game store is an avocation – a wish by many - it might not even matter if the business is losing money when it’s only $500 a year.

That of course makes the first and second question much more important to solve.

For the first question, the generic answer would be to create a marketing plan that works. Look at all 4P’s, review where you and your competitors are and figure out, most importantly, what is your competitive advantage. Then exploit that to the fullest extent.

The second answer almost assumes that there is only one market and one ‘crowd of competitors’. If you go with a different marketing mix; as FunAgain did, you’re competing in a different market for different customers.

If you do go for the alpha gamers; it’s worthwhile knowing that it’s very, very hard to ’steal’ customers. There’s just too little difference in most cases to make it worthwhile for customers to change their routine once they have a good retailer. Occasionally, it might work for an order or two but the cost of doing so is really high. A good example of that is the current ZMan special we’re running. Even with a really low price point; and the best deals in Canada for it, we’re still generating very low interest outside of our regular customer base.

As such you really have to develop your own customer base. To do that, you’ll need deep pockets and a lot of patience. Standing out of the crowd then seems to be a matter of lasting long enough to actually build the customer base to keep you afloat.

Game Store Restock - Jan 21, 2010

January 21st, 2010 Posted in new releases | No Comments »

New Board Games
Dungeon Lords
Last Night on Earth: Hero Pack 1
Last Night on Earth: Survival of the Fittest Expansion
Last Night on Earth: Zombies with Grave Weapons Mini Set
Runewars

Restocked Board Games
Blue Moon City
Chrononauts
Fast Flowing Forest Fellers
Okko
Okko Expansion
Pillars of the Earth Expansion
Primordial Soup Freshly Spiced
Runebound - Shadow Walker Class Deck
Runebound - Runemaster Class Deck
Runebound - The Scepter of Kyros
Runebound - Quest of the Seven Scions
Say Anything
Warhammer: Invasion LCG Path of the Zealot Board Game

New & restocked board games - January 19, 2010

January 19th, 2010 Posted in new releases | No Comments »

New Board Games
Pillars of the Earth: Builder’s Duel

Restocked Board Games
BattleStar Galactica Pegasus Expansion
Battlestar Galactica Board Game
Bohnanza
Bridge Troll
Cranium
Dominion: Intrigue
Jaipur
Kingsburg
Khronos
Parcheesi Royal Edition
Pictionary
Pocket Rockets
Settlers of Catan (07)
Settlers of Catan 5&6 Exp (07)
Stone Age
Traders and Barbarians of Catan 5 & 6 player expansion
Wits & Wagers 2nd Edition