News, reviews, business articles and site updates for a board games store in Canada

How big is big?

January 23rd, 2014 Posted in business
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It’s weird working in this industry.  The fact is, there are very few big companies in it – you can probably count the number on one hand, especially if you put Hasbro and it’s subsidaries together.  On both the publisher and retailer level, there just aren’t many large companies and even what is considered large to us is often laughable in other industries.  Fantasy Flight, probably one of the largest board game publishers out there has what? 50 employees or so?  That’s barely pass ‘small’ company designation.

Most publishers, by definition are micro companies (1 to 5 employees) and only a few may be considered ‘Small’ (1 to 50 employees).  Most retailers fall into the micro-really small company range.  The largest retailers out there generally only have 8 – 12 employees, many of them part-time.  Few retailers have more than 1 branch, those that do often don’t have more than 4 or 5.  As a franchise, that’s ridiculously low.

So, it strikes me strange sometimes when people declare us a ‘big’ company.  We might be (and I say might since I don’t know the business operations of any our other competitors) larger than other online retailers in Canada, but compared to say the Sentry Box in Calgary, we’re tiny.  Compared to the online companies down in the states, we’re tiny.

It’s one of those things about perceptions.  We work in this small industry, so something that seems bigger is considered big – but when taken in relation to everything else, we’re all tiny really.

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  1. 2 Responses to “How big is big?”

  2. By Claus Jensen on Jan 24, 2014

    Interestingly, I just heard the other day that Wizkids is something like 8 people globally.
    That’s it…

    I also thought it was very telling at Essen in 2013, that every stand I went to, I talked to someone, and it was the CEO, the owner, the designer. It was never some random peon :)

  3. By Tao on Jan 29, 2014

    Yeah, we are such a small industry in so many ways.

    Amusingly enough, from what I gathered from a recent announcement at another business, we’re defintiely smaller than them. They did a $75,000 restock!

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