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Gottacon, conventions and recovery

March 11th, 2015 Posted in business
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Finally all caught up after Gottacon with all the work that was backlogged as we went to the convention and came back finally caught up. Well, most of it – we still have to log a bunch of a dice we brought in just for the convention. And of course, just as we are getting back on track, we’re back onto the grind to another convention – Terminal City Tabletop this weekend in Burnaby.

The truth is, most conventions don’t generate a lot of profit. When you add in all the travel time, the staffing hours, the packing time before the event and the unpacking after, you need to generate a ton of revenue just to break even.  That’s not even counting the emotional and physical wear & tear these conventions have – I know I was feeling Gottacon for days afterwards.

Gottacon was interesting for us as it has probably the largest number of direct competitors in-play at any one convention. It’s a microcosm of the industry and it tells us a lot about how things are going – and what we are failing at.

For one thing, in general, we have a wider range of stock than most stores. We certainly carry more esoteric games and from a wider series of sources than most game stores. We concentrate on the long tail a lot more than your ‘average’ game store – many focus on the bestsellers.

Another thing that came to light (and always does) is that no matter how many games you have, there’s always going to be something that someone wants that you don’t carry. We brought 50% more games this year than any other year, but we still forgot / weren’t able to bring quite a few.

On the other hand, we are also missing / not able to tap into one of the major sources of revenue / profit in gaming – Magic. As an online store, without a physical location to do casual gameplay / etc., unless we wanted to ‘churn’ boxes, it’s really hard to generate any real revenue. It certainly is the cash cow of cash cow’s in the gaming industry right now.

Overall, conventions continue to be fun to do, if draining.  This year I won’t be at TCTC myself, but the staff should be able to handle it.  We won’t know till we try it.

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  1. 2 Responses to “Gottacon, conventions and recovery”

  2. By Matt on Mar 17, 2015

    It was great to meet you at GottaCon, and I was grateful you brought that copy of the elusive Bunny Bunny Moose Moose! I’m already regretting not buying more of your wonderful and hard-to-find games when I had the chance (I see you’ve since sold out of Mysterium), and it was also great fun just browsing the games I hadn’t seen before. As a non-Magic player, yours was definitely the most exciting booth. So, thanks for putting up with the exhausting convention environment for us. 🙂

  3. By Tao on Mar 17, 2015

    You’re welcome!

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