News, reviews, business articles and site updates for a board games store in Canada

The Game Wizard (Part 2)

Saturday, May 21st, 2016 Posted in business | No Comments »

I've recently gone on a spree revamping the Game Wizard once more.  The last time I touched it was in November when I wanted it a bit more up to date for the Christmas season, but we were still missing ...

Marketing – Targeting Makes a Difference

Friday, December 4th, 2015 Posted in business | No Comments »

Marketing is a strange thing where what might look like a highly successful marketing program is actually a poor campaign. At the end of the day, Marketing is meant to drive revenue for the vast majority of businesses.  Yet, some ...

The problem with attribution

Wednesday, May 6th, 2015 Posted in business | No Comments »

I'm going to get a little technical here. I'm going to talk about online marketing and attribution. Firstly, as an online store, we are able to track a lot of the data from visitors who come to our site. There ...

The Future of the Video Reviews

Wednesday, November 5th, 2014 Posted in business | 4 Comments »

As some of you who view our video reviews might have noticed, we have turned on advertising for the video reviews. The reason for this is because we have realised that the reviews just aren't doing what they are meant ...

Attrition Rate: The Decline of Business

Wednesday, October 16th, 2013 Posted in business | No Comments »

Just came from VCon, which as always was fun.  This year, while I don't have the numbers of attendees it sounded like they had more or equal number of attendees this year than previous years.  However, our sales as Starlit ...

Emotional Appeals

Friday, October 11th, 2013 Posted in business | 1 Comment »

I've recently been thinking about adjusting our advertising banners.  We currently use a very basic, almost factual banner.  There is no 'kick' to the banner - no tag-line, no appeal to it beyond the rational / affiliation appeal of 'get ...

SEO in the New Age

Tuesday, September 10th, 2013 Posted in business | 1 Comment »

So.  I launched Starlit Citadel in 2007.  At that time, I was fairly confident I could take on and beat most of the (existing) game store webstores out there at the SEO game.  It looked like that most of the ...

Customer Survey 2013

Wednesday, September 4th, 2013 Posted in business | No Comments »

Did we mention that our Annual Customer Survey is up and running? We run a survey every year, giving up a significant portion of our margin for a month for some business intelligence.  Is it worth it? Depends on who you ...

Multiple Notes : Marketing Thoughts

Tuesday, July 23rd, 2013 Posted in business | 1 Comment »

Marketing has always seemed a bit of an art form to me.  Or perhaps a skill set - there's definitely things that are a 'must-do' and there's a process (or should be) for discerning what you should / should not ...

Public and Private Personas

Monday, June 17th, 2013 Posted in business | 4 Comments »

At first, I was going to write a post about the entire Geek Girl issue, but I've never gotten an angle on it that I felt comfortable writing about.  Frankly, I think the topic is something Kaja is better of ...