News, reviews, business articles and site updates for a board games store in Canada

Bestselling items by Quantity in July 2016

Thursday, August 11th, 2016 Posted in bestsellers, general | No Comments »

Haven't done one of these in ages.  Here's what sold well for us in July 2016 by quantity of units sold.  No real surprises here, it's mostly made up of accessories.   [caption id="attachment_6402" align="alignleft" width="575"] Bestselling products at Starlit Citadel by ...

Asmodee to acquire F2Z Entertainment

Friday, July 22nd, 2016 Posted in business | No Comments »

So it looks like F2Z Entertainment is about to be purchased by Asmodee.   For those of you who don't know, F2Z owns Z-Man Games & Plaid Hat Games, which means they own the IP for Pandemic, Mice and Mystics and ...

Summer Promo: $100 Free Shipping Treshold

Tuesday, May 24th, 2016 Posted in general, site updates | No Comments »

Now that Summer's pretty much here, we've decided to lower our free shipping threshold in Canada from $175 to $100. Yes, that's right. $100. What's the catch? Our usual free shipping policies apply.  The $100 threshold is per order and is ...

Marketing – Targeting Makes a Difference

Friday, December 4th, 2015 Posted in business | No Comments »

Marketing is a strange thing where what might look like a highly successful marketing program is actually a poor campaign. At the end of the day, Marketing is meant to drive revenue for the vast majority of businesses.  Yet, some ...

Our new Affiliate Program

Tuesday, August 4th, 2015 Posted in business | No Comments »

We have decided to launch an affiliate program for Starlit Citadel.   We're letting Clixgalore run our affiliate program because really, we're not that interested in running our own program and dealing with the necessary software that would require; so we're ...

Top 10 Bestsellers of May 2015

Friday, June 12th, 2015 Posted in bestsellers | No Comments »

1 Dead of Winter: A Crossroads Game 2 Mysterium (Tajemnicze Domostwo Polish Version) 3 King of Tokyo 4 Star Wars: Armada - Gladiator-class Star Destroyer Expansion Pack 5 Star Wars: Armada Core Set 6 Sushi Go! 7 Specter Ops 8 Star Wars: Armada - Assault Frigate Mark II Expansion Pack 9 Imperial Settlers 10 Sherlock Holmes: Consulting Detective

Gottacon, conventions and recovery

Wednesday, March 11th, 2015 Posted in business | 2 Comments »

Finally all caught up after Gottacon with all the work that was backlogged as we went to the convention and came back finally caught up. Well, most of it - we still have to log a bunch of a dice ...

The difference $20 makes

Tuesday, January 27th, 2015 Posted in business | No Comments »

One thing that's particularly interesting for us is the way sales on Fortress Geek and Starlit Citadel differ, particularly in terms of the average item ordered.  On Starlit, quite a few products used to sell in the $30 - 40 ...

Putting together the Boxing Day Sale List

Tuesday, December 23rd, 2014 Posted in business | No Comments »

Just some general musings while I create the list of items that are going on-sale for Boxing Day.   The process is rather simple - I download everything that we have in-stock on a certain date then filter items for those ...

Used Games – A Business Perspective

Tuesday, June 3rd, 2014 Posted in business | No Comments »

We started selling used games over a year and a half ago now, back in August 2012.  It's been a interesting experiment, one that we got into due to demand from our customers and a view to making our business ...