Tag Archives: advertising

  • Emotional Appeals

    Posted on October 11, 2013 by Tao

    I've recently been thinking about adjusting our advertising banners.  We currently use a very basic, almost factual banner.  There is no 'kick' to the banner - no tag-line, no appeal to it beyond the rational / affiliation appeal of 'get more stuff'.  It's slick, but I think we need to adjust the tag-line a bit [...]

    This post was posted in business and was tagged with advertising, buying cycle, marketing, need

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